Highlights from the 2014 MTV Movie Awards

This year’s MTV Movie Awards took place on April 13 in Los Angeles, CA. A wide variety of social media forms were used by celebrities and the media, capturing all the best moments.

Before the show began, the pre-show featured puppies dressed up and available for celebrities to take selfies with. These cute pups were dressed like Ron Burgundy from “Anchorman” and James Franco from “Spring Breakers.”

Conan O’Brien was the host, who attempted to break MTV Movie Awards records with the most amount of cameo appearances in one show. He accomplished 50 and compiled them into an entertaining video for the audience.

A four-legged celebrity, Grumpy Cat, made his way through the audience, with celebrities like Johnny Knoxville making a grumpy face and posing for a selfie with him.

One of the most popular moments was Zac Efron’s shirt being taken off by Rita Ora when she presented him with the “Best Shirtless Performance” award. Efron’s shirtless pics on stage became a social media sensation immediately after.

Channing Tatum was awarded with the Trailblazer Award, which recognizes him as an inspiring actor with a diverse portfolio. This caught the attention of other celebrities on Twitter, including Ellen Degeneres, who wittily said “Little known fact, ‘Trailblazer’ was Channing’s stripper name.”

Wrapping up the show, “The Hunger Games: Catching Fire” took home three awards, for Movie of the Year, Best Female Performance, and Best Male Performance.

Celebrities and the media utilized social media outlets including Twitter, Instagram, Vine, and Facebook to share their thoughts and experiences. A full view of these social media posts can be seen in this Storify.

Favorite Places and Spaces

I explored creating a Google map and marked some of the cities and towns that are meaningful to me.

Marked in blue is the place I consider to be my hometown, a small town located on Lake George in the Adirondack Mountains.

Marked in green is one of my favorite places I have visited and the country music capital, Nashville. I could definitely see myself living there in the future.

Marked in red is a place I would like to visit one day. My family is originally from Donegal, Ireland and I would love the opportunity to go there and learn more about where my ancestors are from.

Ready or Not, Here Mobile Commerce Comes!

This past Wednesday, I participated in a Twitter chat for the first time. The subject of the chat was social media, but with a twist. It wasn’t the typical social media discussed in classes or in pop culture, but social media in the form of mobile commerce. I read up on the chat and the questions that would be posed before the start of the chat and was prepared with thoughts on the topic.

Though my first reaction to the topic of mobile commerce was that it would be a dry, boring subject, I was excited about it! This is because of my current work with a client, Popmoney, which promotes mobile-to-mobile personal banking, so this chat was right up my alley.

The chat took a few minutes to begin and many people were tweeting a count-down to the chat, incorporating the hashtag #smchat. I originally tried to sign in to the chat through Tweet Chat, but the site was down for this particular hashtag, which made keeping up with the conversation on a Twitter search of the hashtag a little more difficult.

I was happy to have had the questions posed ahead of time so I had time to collect my thoughts and be able to tweet them in a clear, concise manner. My tweets generated some attention, being replied to, retweeted, and favorited by the Twitter chat moderator.

Here are some highlights of the chat:

The questions were very broad, which made the chat go in many different directions. I think I would have engaged more with other Twitter user’s tweets if I could more easily keep up with the conversation. I was happy that my tweets got recognition, however. The moderator did a good job of creating conversation between chat participants and left enough time between questions for everyone to answer to the fullest extent.

I was glad to see people bringing up unpopular thoughts, such as in this tweet:

I didn’t expect anyone participating in this Twitter chat to possibly be opposed to technology and its security. I, personally, agree with this participant in being wary about trusting technology and support people who pose ideas which aren’t mainstream.

I felt that this tweet reinforced the idea of being able to trust technology and the banks, neither of which have a positive connotation with trust and security:

Mobile commerce may slowly become the way of the world, but for now, people still are hesitant to jump into it and I don’t blame them. This Twitter chat was good in sharing ideas and opinions on the idea of creating a technological commerce world and exposed Twitter users to both new and shared perspectives.

From PR Intern to PR Professional

Businessmen shaking hands

Photo credit: Reynermedia via Flickr cc

This week, the PR Couture blog posted tips on how to turn an internship into a job, as told by a CEO (and who would know better than someone at the top?) PR internships offer students a great way to get deeper insight into an industry, helping them better decide where in PR they are interested in building a career in. The author outlines five guidelines to transition from being a student worker in the office to being respected as a professional:

  • Anticipate needs
  • Get a company MBA
  • Ask for it
  • Play nice
  • Be gracious

Some of these tips for intern behavior seemed logical and it would be shocking if interns don’t act this way. Then again, I wouldn’t put it past this generation. I agree that interns cannot simply do the bare minimum at their PR internship and expect to get noticed. The industry demands that PR professionals go through great lengths to get your client recognized by media, so working to fulfill credit hours, rather than the needs of the client, won’t cut it in the industry. If an intern is really passionate about the work they are doing, going above and beyond will come naturally.

I think the author did well outlining how to actually turn an internship into a job by doing what many would be afraid of: just asking for it! It may seem like an awkward question to pose, but this isn’t an industry to be shy in! I think it is good advice to treat this encounter professionally as a regular interview, even if you have been working with your boss for four months. It is important for interns on this interview to be direct about what they want and to show how they have grown from having the internship with that company. Examples of work are a must, being that some of the interns’ best work could have been overlooked in the hustle and bustle of the office.

I don’t think the author needed to mention that being involved in office politics or being ungrateful to employers are two ways to guarantee not being employed at the agency afterwards. It is always necessary to exercise caution when speaking about the workplace to other interns or employees, because anything said could come back to harm them. The company is doing the interns a favor by exposing them to the inner workings of the industry, trusting the interns enough to do a good job and uphold the reputation of the company and clients. With such a responsibility, it is imperative that interns be gracious of the opportunity, even if they don’t see a future with that company. They can’t say anything bad about an intern who was always polite and gracious of their experience. Plus, the employers could know other companies which might be a better fit for an intern looking for a job, so interns should always give them a reason to be recommended.

Publishing: So Easy a Caveman Can Do It?

The growing popularity of social media has contributed to a drastic change in communication. This change is not only affecting person-to-person communication, but influencing communication between companies and consumers as well. Companies have altered their strategies in reaching their audiences and throw the old rules out the window.

Despite these changes, the optimistic attitude of the journalists about the changes to the industry with the integration of technology was surprising. Mark Briggs presents a hopeful view for people entering the journalism world, offering advice for finding a job and why it’s a good time to go into journalism, stating that his past three jobs didn’t even exist when he began working. In his book, “The New Rules of Marketing & PR,” David Meerman Scott discusses the changes in marketing over the years and how it has become much more than just advertising and a one-way communication. Marketing and PR include the consumer in the messages, rather than just attempting to win awards. PR is much more than simply sending press releases to journalists with hopes of getting printed, and this is clear in how it is taught today. Now, anyone can be a publisher. With Twitter, news can be widespread and journalists easily find stories on their own, instead of using press releases. Anyone can tell a story, and if it’s told right, it can get published.

With the decline in purchasing of traditional news sources, such as newspapers, online news outlets have come into existence, such as The Huffington Post, launched in 2005. The Economist reports that this paved a new, “hybrid” way for journalism, with traditional journalist staff collaborating with volunteer bloggers.

This new hybrid of journalism does not sit well with everyone. Seth Ashley reflects on Richard Gingras’ positive stance on technology and constant innovation within the industry, expressing frustration with the lack of boundaries in publishing. As stated before, now, anyone can be a publisher. This raises a number of concerns about the legitimacy and accuracy of their posts. Is there any value in having a degree in journalism when some guy can sit in his sweats on a couch and publish something too? Are there any credentials to become an author, journalist, editor, or publisher? The lines are still blurred, but as Briggs wrote, “We are living in the age of digital Darwinism.”

Prior to reading the opinions of these authors, I would have strictly agreed with Seth Ashley in feeling journalism was losing its value when it became so common and simple. I still believe this, but I see now that this is still in the growing stages and the digital world is still new. With every new invention which changes the norm, members of society become resistant to change, especially when it seems there is no going back. I am fearful for the future of journalism if boundaries in publishing are not set soon, though I am confident that this new revolution will bring an onset of new jobs to the industry.